Runway Lash is a luxury beauty brand created to bring professional lash expertise into an easy, elevated at-home experience.

The goal was to position RL as both luxurious and striking while preserving the softness and elegance associated with natural beauty.

The project began by defining RLs central values: professional expertise, natural beauty, reusability, and attainable luxury. From these foundations, I developed a cohesive identity capable of standing out in a highly saturated beauty market.

Once the core visual language was established, I translated it across the complete product experience. The lash packaging was designed to frame the product as something delicate and valuable, while tools such as the branded tweezers extended the identity beyond the box. Print and supporting materials followed the same system, creating consistency across every customer touchpoint.

The result is a unified brand experience that connects the founders’ industry knowledge with a bold, contemporary expression of luxury.